The first week of my internship at KokBoekencentrum was amazing. The people were nice, I got a lot of responsibilities from the start, and free books! O and I already got my thesis project, I was asked to optimize one of their websites; PUUR!Vandaag. But I think the take away here is: free books!
About the website
Everybody likes free books (unless you are not a reader) but I will now talk a little more about my assignment. First off all, let me tell you a little bit about PUUR!Vandaag.
The platform is meant as a place where christian woman can meet and inspire each other. The daily content contains articles full of inspiration, book reviews. personal stories, reflections and practical tools for parenting, time management and DIY’s.
The PUUR! label publishes a magazine every six months and also publishes several lifestyle books.
My task
My task is to optimize the website in order to generate more sales on a yearly bases. I am very excited to see which content already generates the most sales, or if something else can potentially cause an increase in sales.
